Smile Source employs an innovative brand strategy that promises to deliver the brand personality through signature elements, to create a unique and ownable experience for the customers, and to continue to build awareness and affinity for Smile Source.
Every brand has a unique set of visual and verbal assets that contribute to its overall brand identity. Consistency across all touchpoints is critical to delivering the positioning and signaling to those we serve that we are the trusted leader in our category.
These Brand Standards provide the foundation for leveraging the identity and key brand assets in marketing collateral, presentations and other materials to maintain the integrity of our brand.
The examples in the PDF demonstrate how the brand comes to life across multiple touchpoints and should serve as inspiration for future applications.